Digital Ads Management

Generate consistent leads with structured search and social advertising

We manage Google Ads and paid social campaigns (Facebook & Instagram) with a focus on attracting the right audience, improving conversion, and delivering measurable results.

Digital ads work best when they are part of a structured marketing system, not run in isolation. Campaigns are built on a structured strategy to ensure they are aligned with your broader marketing efforts. Ads don’t work in isolation — they work when everything around them is aligned.

Pricing

Management typically starts from $350/month per campaign (incl. GST). Ad spend is separate.

Book a Discovery Call
Explore the Sales Growth Accelerator

Campaign Snapshot

Google Ads
High Intent
Capture active demand from people searching now.

Meta Ads
Awareness
Stay visible and retarget warm audiences.

Structured lead generation

  • Targeting
  • Landing Pages
  • Tracking

Why most digital ads don’t deliver results

Many businesses invest in ads expecting immediate leads, but results are often inconsistent or disappointing. This is usually not because ads don’t work, but because the system around them is incomplete. Common issues include:

  • Sending traffic to poorly structured websites
  • Unclear messaging or weak offers
  • No proper conversion tracking
  • No follow-up or lead nurture system

Ads don’t fix these problems; they expose them faster.

Before we run ads, we align the strategy

Many businesses jump straight into running ads without first ensuring everything is aligned. This often leads to poor conversion rates, wasted ad spend, and inconsistent results.

Before launching campaigns, we take the time to understand:

  • your business and services
  • your target audience
  • your offer and messaging
  • how leads are captured and followed up

Ads amplify what’s already there — so getting the foundation right first is critical. Campaign performance is also influenced by the website experience, which may involve a standard WordPress setup or a more advanced high-performance website for landing pages and conversion.

Ads work best when supported by a strong website and SEO. If you are deciding between website approaches, explore WordPress website design or high-performance websites. If you also need ongoing website improvements and support, explore Concierge Website Support.

Search and social ads play different roles

Google Ads (Search)
Best for capturing high-intent traffic from people actively searching for your services, offering immediate lead opportunities.

Facebook & Instagram Ads (Meta)
Best for building awareness, retargeting website visitors, and staying visible to potential customers. They also generate interest before someone is ready to search.

When search and social ads work together, you create both demand and capture it, leading to more consistent lead generation.

What digital ads should actually do

Attract the right audience

Target people actively searching or likely to need your services.

Convert traffic into leads

Send visitors to structured pages designed to generate enquiries.

Provide clear performance data

Understand what is working, what is not, and where to improve.

What’s included in digital ads management

  • Google Ads campaign setup and management
  • Facebook & Instagram (Meta) ads management
  • Targeting and audience segmentation
  • Ad copy creation and messaging refinement
  • Conversion tracking setup
  • Landing page alignment and recommendations
  • Campaign optimisation and refinement
  • Budget and bid management
  • Performance tracking and reporting
  • Monthly review meeting

We focus on building and improving a structured lead generation system, not just running ads.

A structured approach to paid advertising

Step 1

Strategy, alignment and setup
We align your campaigns with your offer, messaging, and website before launching.

Step 2

Launch and data collection
Run campaigns and gather performance data.

Step 3

Optimisation
Refine targeting, ads, and budgets based on real results.

Step 4

Continuous improvement
Improve landing pages, messaging, and conversion pathways.

Ads work best when connected to your wider marketing

Running ads in isolation often leads to wasted spend and inconsistent results. Ads are most effective when combined with:

  • A well-structured website
  • SEO and content
  • Clear messaging
  • CRM and follow-up systems

This is why many businesses include digital ads as part of the Sales Growth Accelerator, where everything is managed as a complete system.

Investment

Digital ads management is delivered as an ongoing service focused on continuous optimisation and performance improvement.

Price: $350 per month per campaign (incl. GST). Ad spend is paid directly to the advertising platform.

Campaign Strategy & Setup

Before launching campaigns, we establish a clear foundation to ensure your ads are aligned with your overall marketing strategy. This includes:

  • offer and messaging alignment
  • campaign structure and targeting strategy
  • keyword and audience research
  • conversion tracking setup
  • landing page and funnel alignment

This ensures your campaigns are built on a structured approach, not run in isolation. A one-time campaign strategy and setup fee applies to ensure your campaigns are built on a strong foundation.

Recommended Ad Spend

For most businesses, we recommend a starting ad spend of at least $2,000 per month to generate meaningful data and consistent results. Lower budgets can be used but may limit the ability to properly test, optimise, and improve performance. Campaign performance improves significantly when supported by a clear strategy, sufficient budget, and ongoing optimisation. The level of investment depends on:

  • your industry competitiveness
  • your target audience
  • your campaign goals
  • your ad spend budget

For most businesses, ads deliver the strongest results when integrated into a broader marketing strategy such as the Sales Growth Accelerator. We’ve worked with a range of small to medium businesses to improve campaign performance and lead generation. A minimum 3-month commitment applies to all digital ads management programs.

Is digital ads management right for your business?

Good fit:

  • You want faster lead generation
  • You have a clear service offering
  • You are willing to test and refine
  • You understand ads require ongoing optimisation

Not a fit:

  • You expect instant guaranteed results
  • You don’t have a website that converts
  • You want “set and forget” campaigns
  • You are not ready to invest consistently

Frequently asked questions

How quickly will I see results from ads?

What’s the difference between Google Ads and Facebook / Instagram ads?

How much budget should I expect for ads?

Do I need a landing page?

Can ads work without SEO?

Ready to generate more leads?

Book a discovery call to review your current ads, targeting, and opportunities for improvement.